Mustafa the Old Spice Guy

In the shower, on a boat and atop a horse in the Old Spice commercial that's been mesmerizing audiences all through the Winter Olympics. Now, thanks to the TV spot's immense popularity, "the man your man could smell like," actor Isaiah Mustafa, is riding high in real life, too.

Since the commercial first launched on YouTube Feb. 4, views have skyrocketed to nearly 2.9 million. Mustafa, 36, also appears in a smoking jacket in another deliciously cheesy spot on the Old Spice Web site, declaring that women "should smell like butterflies and salt water taffy" and men like "jet fighters and punching."

The commercial, which takes Mustafa from the shower to a boat to a horse on the beach all in one shot, fans can also watch the making of the video,could be the big break for Mustafa, who's previously played a bailiff on Ugly Betty,and a cop on Days of Our Lives